b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

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At Fragrance Expert (www.fragranceexpert.com) we endeavour to offer our customers an unparalleled service and products at competitive prices. We may transfer our rights and obligations under these terms of supply to another organisation, but that will not affect your rights or our obligations under this Contract.We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Details of your statutory right of cancellation, and an explanation of how to exercise it, are provided in the Dispatch Confirmation. This provision does not affect your other statutory rights as a consumer. c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

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Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.